YDAYDA PANEL

YDA PANEL TACKLES THE FUTURE OF PRODUCTION

The panel, moderated by shots editor Danny Edwards, was entitled Production Companies are Dead, Long Live Production Companies (or how to survive the future), and examined how the traditional methods of working within production are changing, and how traditional commercial output is changing with it, and that though the power of film is not in doubt, the effectiveness of TV commercials is.

anellists include Stink Films founder, Daniel Bergmann; James Sorton, MD commercials and music, Pulse Films; Julien Pasquier president of the Association of Publicity Film Producers of France and also president of Standard Films plus Ali Brown, vice president/executive producer at PRETTYBIRD.

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