The Sweetshop’s Steve Ayson, known for his funny ads like Momsong for Old Spice and Carlton’s Beer Chase, has come up with this glorious poetic spot out of New Zealand.
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Hot Spot: Steve Ayson


Steve Won on being a director who can change direction
After picking up a Gold Screen in the Changing the World Frame by Frame category More…

How the wild west and a wunderkind boy actor helped Nick Alexander win a YDA
Nick Alexander talks to Izzy Ashton about his route into directing – via a stint More…

Mia Mullarky talks human nature and neurodiverse casting
After working as a behavioural psychologist in her early twenties, Mia Mullarkey discovered an interest in exploring More…

Jackie Lee raises a glass to British pub culture
Jackie Lee’s spot for Mahou won Gold in the Commercial category at this year’s YDA. More…

Eugenia Hamilton’s YDA mouthpiece
Using a nefarious nightclub spiker’s mouth as a lens, Eugenia Hamilton’s impactful Malevolence tells a personal tale More…

Emma Branderhorst on a second year of YDA wins
Continuing our round-up of YDA Golds, Emma Branderhorst reflects on following up last year’s victorious short Spotless with More…