We love director Dougal Wilson. And we’re sure you do to. He knows how to press our emotional buttons without being soppy – just take a look at his John Lewis commercials – and his music videos are completely unbound by anything he has ever done before. They always blow us away with his originality and attention to detail. While we were rummaging through archives we came across this film made by radar ages ago. His advice and comments on pitching, making treatments and preparation are still relevant today so we thought we should share it with you too. To see Dougal’s music videos click here.

And just in case you missed it because you live outside the John Lewis zone here’s Dougal’s latest warm-hearted tear jerker film. Genius.